Master how future signals are

researched to empower visionary,

sharp and purpose led future trend

forecasting that cuts through the noise

A rigorous methodology of researching macro trends, behaviours, cultural and societal shifts impacting the creative industries
Creative and purpose-led approaches to researching future trends in line with the greater good and sustainability
Difficulty Level: Beginner to Intermediate. The course takes approximately 10 hours to complete.
Language:  English
Accreditation: Completion certificate
Our popular course gathers professional students from innovation experts to designers, forecasters, entrepreneurs to futuring creatives.

Fashion Futurist Geraldine Wharry will teach you how to structure your work, stay inspired and think outside the box with a series of transformative lectures to empower your work as a researcher, forecaster and futuring creative. You will be able to expand your professional and creative approach to investigating the future.

From understanding the fundamental methods , having resources and templates, to strengthening your purpose, we have you covered.
Enrolment is now closed but our waitlist is open! Join here

The Framework

You will focus on both the theoretical and practical aspects of future forecasting research through:
research course step 1
Step 1
research course step 2
Step 2
research course step 3
Step 3
research course step 4
Step 4
research course step 5
Step 5
research course step 6
Step 6
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Step 7

In their own words

Caitlin Monahan

Managing Editor at Hypebae, Strategist at WGSN, Cofounder Limbo+Hatch

"Learning the tools to develop your own perspectives about the future makes it that much more exciting. You learn to develop tools to critically analyze big social issues. This course was fundamental to the success of my project"

Nayara Moia Ericson

UX Researcher/ Consumer Behaviour Strategist

"I have been working in trend research for 7 years and the course helped me organize my research and sources, become more focused. The methodologies Geraldine taught us were very interesting and I felt very supported"

“My career has been focused in apparel design so it was interesting to take this course to understand the adjacencies of careers focused on trend forecasting. It will help me be a better design today and might lead to a future career path down the road.”

Carmen Zolman
Designer, Nike

“First I want to thank you for this course, it's been very enrich for me. Me, as a person who is between strategist for agencies and trends research have difficult in how to describe my abilities or to put a name in what I do, but when I have to choose I always go for Trends Researcher because I feel is more humble and more honest with what I want for my future.”

Luisa Ferreira
Freelance Trends, Consumer and Cultural Researcher

”This course has been amazing, it has given me insight and advice in how to get into trend forecasting and the steps needed to take. In my new job role (in a non fashion industry), I will be working in the Market Intelligence where it's not just numbers on a spreadsheet but seeking out key messages from Macroeconomic data and Market data, which will build on the research and analyst skills I already have. But as I have a great passion for fashion trends I can't wait to start putting the methodology of HUNT-GATHER-IDENTIFY into practice. Researching about trend molecules and cross triangulation to what we need in general like humility and being open to change is inspiring.”

Sabina Shariff
Analyst, Macro & Micro Trend Researcher

"Geraldine's guide to trend forecasting is comprehensive and straight forward. Furthermore she uses clear examples so you can better understand the theory. The graphics are outstanding and the structure is intuitively organized. I think it is the perfect tool for someone starting out in the forecasting field. I couldn't recommend it more."

Ana Maria Calin
Contributor to Elle Deco Romania and interior design PR consultant

"I am thoroughly enjoying your course and am excited to start putting what I have learned in to practice. Your course has given me great insight and has made me even more hungry to pursue a job in Trend forecasting."

Lauryn Duguid
Creative Researcher, Colour Enthusiast, Fashion Educator

The whole course has been amazing. I was really impressed by the humility advice. I think it's important no matter where you work. I feel I made a lot of progress by knowing more about what a forecaster do and how he does it. I'm a journalist, now working on the business side of fashion, and I hope this experience will help me to built a stronger career profile. I will start your other class soon. Thanks a lot!"

Diana Leon Banda
Journalist for Fashion Network and blogger at Diana Leon Creative

Equip your future trend research skills with vision and purpose

Who is it for?

Whether you are a Designer, Forecaster, Innovation professional, Strategist, Academic or Student, this course is for acquiring the skills to research future trends and patterns of behaviour, methodically and creatively.

Powerful research skills are the foundation to high level future trend forecasting. You will garner the methodology your instructor, Futurist Geraldine Wharry, has herself applied to fields as diverse as Design, Innovation, Beauty, Retail, Tech and Fashion.

Our instructors

The 'How to research the future' curriculum* has been designed by Fashion Futurist, designer and educator Geraldine Wharry.

* NOTE: If you are already enrolled in our 'Forecast Trends Like a Futurist' course, do not join the 'How to Research the Future' course as we cover this.

Lead instructor

Geraldine Wharry (She/Her) is a globally known Fashion Futurist, Public Speaker, Educator and Designer with 20+ years of experience. She is also the founder of the Trend Atelier School & Community. Her futuristic forecasts and strategic insights, have been implemented with global leaders in areas as diverse as Tech, Fashion, Finance, Infrastructure, Lifestyle, Beauty, Retail, Innovation, Electronics and Youth Culture.

Her views on a future of fashion that stands at the crossroads of Tech, Purpose and Sustainability are regularly featured in the press such as Vogue Business, The Guardian, Sunday Times, BoF, the BBC, GQ, and Dazed.

Geraldine is a fellow of the RSA. She is a keynote speaker and has guest lectured at Universities such as the RCA, Conde Nast, LCF and IED Barcelona. She also dedicates herself to mentoring and climate change activism.


Get ready to expand your knowledge and understanding of future trends research. Take a look at what you will dive into, learn in each module and the bonuses you’ll get along the way.

Enrolment closed

Course Curriculum

Move through the modules at your own pace. Take advantage of our community space hosted in circle and our monthly live sessions for real time interaction and support.

Module 1

Welcome to the course
  • Introduction & commitments
  • Why is Research so important?
  • The Fundamentals of the Trend Atelier methodology

Module 2

The Essential Course Tools
  • Invite to join the Trend Atelier community
  • Reading list & Listening list
  • Course workbooks
  • Live sessions

Module 3

Understanding The Determining Factors of Research
  • Trend Timelines & Why they are Key to Frame your Research
  • The Trend Eco Systems
  • The Trend Molecules
  • The Importance of History
  • Identification of your research problem

Module 4

Methods & Key Types of Research
  • The Different Types of Research & Cross Cultural Analysis
  • Intuitive & Exploratory Research & Data Driven Research
  • Bringing in the Experts
  • Research Ethics & Culturally-Sensitive Methods
  • Visual Research & Iconography
  • Creating a deep network
  • Using Language as a Tool for Exactitude & Creativity

Module 5

Applying the first step of my methodology: The HUNT
  • Be clear about your Project Brief & Time Management
  • Step 1: Research Wide & Deep
  • Where to Research: RESOURCES
  • Step 2: Review your HUNT
  • Step 3: Stopping Point Pre Edit
  • To repeat the HUNT or not repeat it? That is the question

Module 6

Conclusion: What’s Next?
  • How to allow ideas to grow and avoid overwhelm
  • The power of trend research for creating content
  • Building your career and community

The Trend Atelier is also a Community

Our students get real time support by accessing our dedicated space where they get constructive and mindful feedback and exchange with other future curious minds.

For a high level of ongoing support and access to future insights for professional and personal growth, we offer our Visionnaire monthly membership.


Explore our community resources and enhance your research experience with podcasts, articles, and video presentations.

Trend Atelier pdf cover image 318 must have books on Future Trend Forecasting What it takes to create a future forecast

Frequently asked questions

Here are a few key details you might want to know about the course and live workshops.

How long do I have access to the course?
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What if I am unhappy with the course?
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I have other questions before enrolling. Can I talk to someone?
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Do you offer discounts?
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I’m an experienced Trend Forecaster. Would I still benefit?
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I am not a Fashion Designer, will this type of Trend Forecasting Methodology work for me?
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Will this course teach me how to manage a trend forecasting project?
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When can I have access to my teacher?
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Course Certification
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How long does it take to complete the course?
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