The Ultimate Course on Future

Trend Forecasting methodically,

creatively and with a purpose

for creatives and forecasters

A rigorous methodology of researching macro trends, behaviours, cultural and societal shifts impacting the creative industries
Macro and Micro Trends focuses on long term scenarios
Creative and purpose-led approaches to researching future trends in line with the greater good and sustainability
Course workbooks for each module
Difficulty Level: Beginner to Advanced
Language:  English with written transcripts
Accreditation: Completion certificate
Our best selling, comprehensive and purpose-led master-course has EVERYTHING you need to research, identify and forecast future trends confidently, mindfully and make an impact.
From understanding foresight methodologies, emerging techniques, the craft of researching and deciphering the signals, the deeper meaning of our work, to having report templates, resource libraries, we have you covered. You will learn to be organised, creative and develop your voice as a forecaster or futures-led creative.
Enroll now for £77 x 5 monthly installments

The Framework

Becoming a future trend forecaster or embedding future trends in your every day creative work does not have to be confusing and overwhelming. And it won’t be once you learn the time tested 3 pronged methodology developed by Geraldine Wharry. The methodologies outlined are the result of 20 years of working in the fashion industry as a Designer, Futurist and Educator.
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In their own words

Patrick James Almera

Interdisciplinary Architect, Designer, Creative Director, & Founder of ACIIID agency, Manila Philippines

"One of the most in-depth online courses I have ever taken. It is very engaging, captivating and it’s complete. All the things you need to learn Geraldine discusses. It’s very insightful and eye opening"

Having been a designer and now pursuing a MSc in Sustainability, the Trend Atelier school and founder Geraldine Wharry's work resonates deeply. As a result of completing the forecasting course, I secured several freelance forecasting jobs.

Gemma Hardy
Designer, Sustainability & Creative Researcher

"Geraldine taught me that to be a forecaster and detect the future, not only you must work on your skills to recognise patterns through society and disciplines but simultaneously you should keep thinking how those changes, that are occurring before your eyes, will impact the future. Geraldine was an inspiring teacher, futurist and even more as a person."

Giulia Moschen Bracho
Trend Researcher,

"I just wanted to say I've loved the course - everything about it! I have gained some great insight, direction and confidence from listening to your experience. I have decided to re-engage with design more sustainability and authentically and this course has given me such a wealth of research to explore and take with me. Thank you for all our help."

Christine Teeling
Print Designer

"Thank you Geraldine for sharing all this amazing content. I've been studying Trend Research for years now, and I'm always looking for more experts to learn from. There is just so much to discover! Thanks again! :)"

Andrea Riggio
Fashion Designer / Founder & Instructor on I-Trends Lab

"This was a great course with an awesome instructor! The course helped me understand how to combine my intuition with data to form a comprehensive trend report. When I started the course, I did NOT know the theory behind trend forecasting. You, the course, gave a clear understanding of the theory behind trend forecasting and its importance. It was inspirational and very resourceful. I would love to make the whole course into a hardcover so I can have it at all times. Thank you so much!"

Ana Ortega
Fashion Educator

"Very excited to be here and look forward to sharing ideas and inspiration. Really excited to be doing this course - it's something that I've wanted to do for a very long-time, and this course comes at a great time and the format is amazing too..!! This course addresses and delivers against all of my expectations. I'm very interested in the impact of trends on health and wellness and how the future of science-led innovation, and technology will deliver innovation and insights in new and exciting ways - add design/system thinking, the creative industry and the solutions are exponential. This course is amazing and has already provided some break-through thinking. Thank you Geraldine and I look forward to learning more and applying what I'm learning in new ways."

Melanie Irons
Entrepreuneur

*"I am super excited to be part of the course - thank you so much Geraldine. I have to digest and dig into this now as there has been so much valuable information already. For me, the thought of "collective fiction will shape society" is def an epiphany and while it is quite obvious, I've never really put it into context until now :0 Another thing is the possibility for trend forecasting to help shaping a more sustainable mind set, so we can finally leave the crazy "24 collections a year madness" behind. Personally, I feel mainstream fashion is so anachronistic and out dated on so many levels, and it is time for a change!"*

Julia Klein Klute
Denim Designer

"The course is amazing, so much information to digest, so much inspiration and also it is so generous of you to share all the templates and know hows you have gained over the years!"

Ola Debska
Educator and business owner

Student Survey Results

Did you find the course engaging, interesting and inspiring?
Yes, exactly right balance between methodology and new ideas/references.
Yes, loved it all!
Yes, it was very interesting, especially Geraldine's extensive resources lists. They are amazing!
I found the course engaging and gave me a new perspective on what trend forecasting is.
Yes, a lot! From the cross cultural approach, to the lifespans, to the presentation.
What were the most important things that you learned during the course?
How to do a trend report, how to research, how to structure it.
We need more deep. And sustainable there is in base.
The concept of trend forecasting, the market and profession, methodologies.
The importance of the steps to take while identifying trends as well as the historical section.
How to narrow down my research to what is truly relevant.
New avenues to explore.
How clear and easy was the course to follow? For instance, was it well written or sometimes confusing?
Very well written and clear.
Always clear.
Yes.
It was very easy to follow.
It was very interesting and comprehensive, but in the meantime, dense.
What advice would you give to another student taking the course?
Do it!
It's hard, but grateful. Essential for fashion business.
Have a project brief ready just at the beginning of the course. If you don't have one, at least define a territory or topics you want to research about.
To take their time and digest each class, because each class has information that should not be missed.
Make the most of the resources.

Were the examples used in the course new and interesting?

12.5
%
Very Good - 4 out of 5 rating
87.5
%
Excellent - 5 out of 5 rating

Level up your future forecasting skills

Level up your future forecasting skills

Who is it for?

Whether you are a Designer, Strategist, Buyer, Merchandiser, Marketer, Academic or Student this course is for acquiring the skills to research future trends and patterns of behaviour, methodically and creatively. This is the foundation to powerful future trend forecasting.

You will garner the methodology your instructor, Futurist Geraldine Wharry, has herself applied to fields as diverse as Design, Innovation, Beauty, Retail, Tech and Fashion.

Our instructors

The 'Forecast Trends Like a Futurist' curriculum* is designed by the Trend Atelier’s founder Geraldine Wharry.

Our lectures include guests such as speculative designer, materials researcher and educator Tina Gorjanc, Digital Strategist Caitlin Monahan, and Creative researcher and licensing specialist Laura Weatherburn.

*If you are enrolled in our 'How to Research the Future' course, you are entitled to a discount. Fill our contact form below.

Lead instructor

Geraldine Wharry (She/Her) is a globally known Fashion Futurist, Public Speaker, Educator and Designer with 20+ years of experience. She is also the founder of the Trend Atelier School & Community. Her futuristic forecasts and strategic insights, have been implemented with global leaders in areas as diverse as Tech, Fashion, Finance, Infrastructure, Lifestyle, Beauty, Retail, Innovation, Electronics and Youth Culture. Her views on a future of fashion that stands at the crossroads of Tech, Purpose and Sustainability are regularly featured in the press.

Geraldine is also regularly invited for public speaking and has guest lectured at Universities such as the RCA, Conde Nast, LCF and IED Barcelona. She also dedicates herself to mentoring and climate change activism.

Syllabus

Get ready to expand your knowledge and understanding of future trend forecasting, from the fundamentals to creating a report, to finding meaning in your work. Take a look at what you will dive into, learn in each module and the bonuses you’ll get along the way.

Enroll now for £77 x 5 monthly installments

Course Curriculum

Move through the modules at your own pace. You’ll have lifetime access to the course and can jump back in when you want. Take advantage of our community space and live sessions for real time interaction and connections.

Module 1

Welcome to the course
  • Your essentials to get you started
  • Onboarding & commitments.
  • Reading list & Listening list.
  • Invite to join the Trend Atelier community.

Module 2

Key ingredients Research & Foresight
  • Understanding our obsession with new & the Future of Trend Forecasting. What is Trend Forecasting & Why is It Important?
  • Trend Timelines & Why they are Key to Frame your Forecast
  • The Hunt - Identify - Gather Methodology
  • The different types of research
  • Cross-cultural analysis, scenario planning and ‘fictioning’
  • Speculative Design lecture with Tina Gorjanc
  • Intuition’s role, Data driven research and forecasting

Module 3

The Methodology part 1: HUNT
  • Identification of your Research Problem & Project Brief.
  • Time management & productivity guide.
  • Researching wide & Deep. Where to research & How to organise your research resources.
  • Research Ethics & Culturally-Sensitive Methods as well as the importance of history
  • Bringing in the Experts and creating a network
  • Reviewing your research and Discerning the context of trends.

Module 4

The Methodology part 2: IDENTIFY
  • Stepping away to allow creative thinking, brainstorming & sharing ideas.
  • Solidifying your key messages and Structuring your forecast.
  • Visual iconography & image management.
  • Wording & creating impactful trend titles.
  • Forecast deliverables & the final stages before creating your report.

Module 5

The Methodology Part 3: GATHER
  • Assessment & final review of your key messages & direction for your forecast.
  • Finalising your key messages and editing
  • Prototype the future with Digital artist guests curated by Caitline Monahan
  • Image Copyright & Crediting with Creative researcher & Licensing specialist Laura Weatherburn
  • Writing your final Forecast & Tone of Voice
  • Design the Forecast template

Module 6

Conclusion: What’s Next?
  • Allowing your ideas to grow post creation of your report.
  • How to harness trends whilst maintaining originality
  • Rewilding trend forecasting
  • The power of creating trend content
  • Amplifying your message

The Trend Atelier is also a Community

Our students get real time support by accessing our dedicated space where they get real time feedback and exchange with other future curious minds. For a high level of support and access to future insights for professional and personal growth, we offer our Visionnaire membership.

Resources

Explore our community resources and enhance your research experience with podcasts, articles, and video presentations.

Trend Atelier pdf cover image 318 must have books on Future Trend Forecasting What it takes to create a future forecast

Frequently asked questions

Here are a few key details you might want to know about the course and live workshops.

How long do I have access to the course?
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With this course can I get a job as a Trend Forecaster or Futurist?
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What if I am unhappy with the course?
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I have other questions before enrolling. Can I talk to someone?
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Do you offer discounts for students, teachers?
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I’m an experienced Trend Forecaster. Would I still benefit?
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I am not a Fashion Designer, will this type of Trend Forecasting Methodology work for me?
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Will this course teach me how to manage a trend forecasting project?
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When can I have access to my teacher?
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Course Certification
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How long does it take to complete the course?
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